FUW seminar explores what being an authentic leader means

The Farmers’ Union of Wales is looking forward to an exciting seminar at the Royal Welsh Show, exploring what being authentic really means, how to overcome self-doubt and having the courage to develop a business that reflects who you are.

The seminar, which is being held on Wednesday, July 25 at 2pm at the FUW Pavilion, will be delivered by Helen Howells of Hwylus.

Helen is fascinated by people and places and loves to pick apart at the mechanics of things and understand how they truly work. With a keen interest into the working of the mind, and the working of the land, she’s spent most of her career developing holistic opportunities to improve rural communities.

By founding Hwylus, she brings to the forefront her background in Sustainability, Visitor Experience and Heritage to inspire rural business.  

Speaking ahead of the event, Helen said: “Being authentic in leadership and business is about developing your personal brand, one with real soul. Having the confidence to live your values and feel the intensity of the passion for what you do. So come along to explore how you can instil the values of authentic leadership into your business, feel confident bringing more of yourself to your work, and reap the benefits.”

The seminar is open to all and free to attend.


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Undeb Amaethwyr Cymru and Farmers’ Union of Wales are the trading names of FUW Ltd, which is registered in Wales no. 10935716