News In Brief

i) DPJ Foundation Receives Welsh Government Funding
The DPJ Foundation, FUW President’s chosen charity for the period 2019-2021, has received nearly £50,000 in funding from the Welsh Government to extend the support it provides.
 
The FUW is pleased that the funding will enable them to deliver free ‘Mental Health First Aid’ training and extend it’s ‘Share the Load’ counselling service to North Wales.  More than 150 individuals have already been trained by the Foundation.
 
ii) HCC Join Transport For Wales To Promote Welsh Food Producers
Hybu Cig Cymru (HCC) has joined forces with Transport for Wales to promote Welsh food producers and their products.  Welsh products such as beef, lamb, pork sausages, cheese, biscuits and beverages will be available on buffet trolleys and hot meals for first class passengers across Wales’ transport sector.
 
HCC is also providing reading material for travellers to learn how these Welsh foodstuffs are sustainably produced and the pedigree of PGI Welsh lamb and beef.  
 
iii) First Minister Heads To Japan on Trade Mission
First Minister, Mark Drakeford, flew to Japan this month to introduce 17 Welsh companies to potential partners and new opportunities and promote Wales as a tourist destination.
 
Welsh exports to Japan were worth almost £250 million in 2018 which was a 25% increase on 2017 figures - 60 Japanese owned companies are present in Wales and employ more than 6,000 people.

iv) FUW To Attend BeefQ Taste Panel

BeefQ is a project which aims to increase the eating quality and value of Welsh Beef production through an enhanced carcase quality grading system.  The system is based on the Meat Standards Australia (MSA) model and the project held its first consumer tasting event at the Royal Welsh Show earlier in the year.

Event participants sampling Welsh beef are questioned on issues such as their eating experiences and willingness to pay for the product.  Data is then gathered and analysed to inform the industry about factors such as consumer preferences. 

The Farmers’ Union of Wales will be participating in these events which will involve data from around 1200 consumers.  The uncertainties of Brexit mean that projects, such as BeefQ, will be of value if they can improve consumer education surrounding the excellent quality and stand

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