Marketing Lead - Maternity Cover 

Location: Llys Amaeth, Plas Gogerddan, Aberystwyth, Ceredigion, SY23 3BT 

Contract: Full time, 12-month contract 

Payscale: £27-30k (based on experience) 

Deadline: 24th April 2025, however FUW reserves the right to close the vacancy early if a suitable candidate is found 

For more information: Contact Meryl Roberts on 01970 629445 or This email address is being protected from spambots. You need JavaScript enabled to view it. 

To apply: Send your CV and cover letter to This email address is being protected from spambots. You need JavaScript enabled to view it. 

Who are we? 

The Farmers' Union of Wales / Undeb Amaethwyr Cymru is the independent voice for Wales' family farms. The FUW Group has the vision of "thriving, sustainable, family farms in Wales". From lobbying government on behalf of 4000 farmers and providing them with local membership services, to being the largest agricultural specialised insurance broker in Wales, our 120 staff operate from 13 permanent locations across Wales and at annual agricultural shows including the Royal Welsh. 

The Opportunity: 

You will gain exposure to all aspects of the business and engage regularly with senior level staff members including the board of directors. You'll develop and deliver integrated marketing campaigns and activities to promote our products and services to existing and potential customers. The role includes market research, advertising, event organisation, sponsorship, online campaigns, website updates, direct marketing and social media. You will be responsible for providing marketing support for offices and events across Wales. Along with the need to manage, instruct and be the central contact for all sub-contractors and suppliers. 

Essential Experience: 

• Experience in a marketing role: Proven experience in delivering marketing campaigns: Ability to plan, execute, and monitor marketing campaigns within deadlines and budget constraints. Experience of delivering commercial targets 
• Strong communication skills: Ability to clearly convey marketing messages both verbally and in writing, tailoring content to different audiences 
• Analytical skills: Understanding data and metrics to measure marketing campaign performance and make informed decisions 
• Digital marketing proficiency: Familiarity with key digital marketing channels including website development, email marketing, SEO, and PPC 
• Event management: Ability to plan, execute, and monitor marketing campaigns within deadlines and budget constraints. Expectation of travel and attendance at key events throughout the year. 
• Brand management / Creative skills: Proficiency in using Adobe Creative Suite, designing graphics. Generating innovative ideas for marketing campaigns that resonate with target audiences 

Desirable Criteria: 

• Ability to communicate through the medium of Welsh 
• Understanding or previous experience of the agricultural or insurance sectors 
• Professional Marketing qualifications 
• A strong understanding of marketing trends and techniques 
• Video production for social media. 

The Benefits: 

• A competitive salary 
• The opportunity to make a real difference in the agricultural sector 
• A positive and inclusive work environment 
• Access to membership benefits and discounts 
• 25 days holiday pro rata, with an extra day of leave for St David's Day 
• 1 day additional leave for volunteering 
• Flexible working hours, with optional working from home (40% of the time) 
• PerkBox membership 
• Death in Service benefit (subject to T&Cs) 
• Accident cover (Subject to T&Cs) 
• Generous pension contribution