Set in the Gwili valley, on the outskirts of Llanpumsaint, Carmarthenshire, is Clyttie Cochion. The 150 acre organic farm is home to Phil Jones and 350 sheep. A part time Lecturer in Gelli Aur, Phil cares deeply about educating the next generation - not just those he teaches at college but the consumers of the future who have many concerns about how food is produced.

Walking across his fields, Phil said: “Many misconceptions remain about the impact farming has on the environment and often people are confused about farming styles in other parts of the world and here at home. It’s not universally true that farmers are polluting and destroying the environment. Here on the farm we have an easy care approach to shepherding and an easy care approach to the care of the ground as well. We only take from the ground what the ground will give us and that’s not a bad thing.” 

Understanding the soil, weather patterns and topography are just as important in farming as livestock husbandry. Although this holding is classed as a lowland farm, at 350 feet, the environment is more akin to a hill landscape with desolated rush covered ground and a few sheep. This presents challenges for Phil as he wants to ensure his land and the animals flourish. To feed the sheep, which are kept outdoors all year round, good grass cover and healthy soil are essential. The rush cover makes things difficult. 

The increasingly negative narrative around livestock farming and its portrayed impact on the environment and climate change has led to farmers in Wales standing up to tell their stories and highlight the positive impact livestock farming has.

Through the Farmers’ Union of Wales’ campaign ‘Guardians of the Welsh Land’, farmers are addressing misleading claims by various groups about the role livestock farming plays in relation to climate change and the environment.  

Launching the campaign, FUW Deputy President Ian Rickman said: “The FUW has consistently recognised the threat represented by climate change and the need to take action. This is clear from a cursory look at our manifestos and policy documents published over the past twenty years. 

The Farmers’ Union of Wales is encouraging consumers across the world to raise a glass to milk and dairy products on World Milk Day - Tuesday 1 June 2021. World Milk Day was first launched in 2001 by the Food and Agriculture Organisation of the United Nations (FAO) to celebrate and increase public awareness about the nutritional and economic importance of milk and milk products around the globe.

Speaking from his Pembrokeshire dairy farm, FUW Vice President Dai Miles said: “We are calling on everybody to celebrate and drink milk on June 1st. There are so many benefits of including milk and dairy in our lives - nutritionally, economically and environmentally.

A survey on digital connectivity has highlighted a gaping hole between urban and rural areas when it comes to access and stability of broadband and mobile phone reception. 

The survey, run by the National Federation of Women's Institutes-Wales, CLA, Farmers’ Union of Wales, NFU Cymru and Wales YFC, showed that over 50% of respondents from a rural area felt that the internet they had access to was not fast and reliable.