Red Tractor has produced a report on the UK’s first Trust in Food Index which analyses whether British consumers trust the food that they eat.
The report is based on 3,500 responses from adults across the UK and examines the degree to which the public understands the relationship between UK food and food standards.
It has revealed that British customers ‘overwhelmingly’ believe that UK food is safe, traceable and of good quality, with 84 percent of consumers trusting UK produced food. From a global context, 73 and 70 percent of consumers trust food from Ireland and New Zealand respectively, yet only 25 percent trust food from the US and 11 percent from China.
It was also revealed that English consumers generally trust food across the UK equally whereas Welsh and Scottish consumers trust their own food more than from other nations.
The final report can be found here: https://assurance.redtractor.org.uk/wp-content/uploads/2021/10/HL_UKTIFI_landscape_pr13_final.pdf