FUW discusses new Wool Board promotion to maximise producer returns

[caption id="attachment_6406" align="alignleft" width="300"]FUW president Glyn Roberts with North Wales Board Member of the British Wool Board Bedwyr Jones. FUW president Glyn Roberts with North Wales Board Member of the British Wool Board Bedwyr Jones.[/caption]

A way forward in optimising the potential of wool and the return for farmers was hotly debated when Farmers’ Union of Wales President Glyn Roberts met with Bedwyr Jones of the British Wool Marketing Board (BWMB).

Mr Jones gave an update on how farmers can optimise the potential of their wool, whatever the breed, type, location or size of flock at the meeting, which was held at FUW President’s farm Dylasau Uchaf, near Betws y Coed.

Bedwyr Jones has been the North Wales regional board member since April 2011. He farms 3000 acres at Gwastadanas, Nant Gwynant, Beddgelert, runs a flock of 1600 Welsh Mountain Ewes and has been a member of the Welsh regional committee for several years.

The wool market has been struggling globally as a result of the strong sterling for most of the selling season. This resulted in a lower return for producers this year compared to 2015.

In the meeting Mr Jones highlighted that the Board is always looking for ways to promote wool through new and exciting initiatives, saying: “It's vital that we maximise the returns to producers as much as possible."

In March 2016 the BWMB, with support from the Campaign for Wool (CfW), launched a new trade show for carpets held in London.

It was the first show of its kind held in London and was well supported by the UK carpet industry and was aimed specifically at carpet retailers, manufacturers and the interior design sector.

In addition CfW launched a new website www.woolretailer.com at the show, aimed at supplying information to consumers about wool products and includes a search facility to highlight wool retailers in a particular area.

“Although only launched at the end of March, early indications are good and it is being supported by the carpet manufacturers,” said Bedwyr Jones.

Glyn Roberts welcomed the new initiatives and reiterated his support for the BWMB and recognises the central role it plays for the Welsh sheep industry.

"I'm very glad the BWMB are looking into new and different ways to promote wool. The agricultural industry has always got to stay ahead of the game in promoting our outstanding produce to consumers and retailers and that of course includes wool,” added Mr Roberts.

The BWMB is the last remaining agricultural commodity board operating on cooperative principles returning the true market value for their wool, less its own costs to producers ?.

"I would urge all farmers to support the BWMB - by working together we can maximise wool prices.

“It enables the Board to offer significant volumes of quality wool to sell through an open and transparent auction system to buyers and customers all over the world.

“As an Union we recognise the power of collective strength and that's why it's important for producers to look at the long term benefits of marketing their wool through the BWMB,” added the Union president.

Snapshot survey reveals businesses in Wales are reliant on agriculture for their survival

A Farmers’ Union of Wales survey of businesses attending the Royal Welsh Spring Festival has revealed that over two-thirds of respondents are reliant on farming for the survival of their business.

“We know that a lot of second and third sector businesses are already struggling as a result of the knock on impact of low agricultural incomes and farmgate prices, and this snapshot survey confirms the potential wider impact if there was to be a further downturn in farm incomes," said FUW Deputy President Brian Thomas.

“We must remember that agriculture is the powerhouse of the rural economy, generates billions of pounds which benefit a host of industries including many not directly associated with agriculture,” he added.

Over 70 percent of the business owners asked revealed the business was their main source of income.

More than a quarter of the businesses surveyed said they employed more than 10 people, with some of them employing in excess of 50 people. Just under two-thirds of businesses asked employed up to 10 people.

“The impact of the most recent recession on our economy as a whole has been severe, but there can be no doubt that in rural Britain and many of our urban areas the impact has been buffered by the core role agriculture has played in generating income for communities the length and breadth of the UK,” he added.

FUW helps long standing masonry paint firm to promote the Welsh language

The Anglesey branch of the Farmers’ Union of Wales has teamed up with the UK’s and Europe’s largest distributor of a famous traditional masonry coating “Snowcem Plus” to give their product a local Welsh feel.

Anglesey County Executive Officer Heidi Williams said: “In Wales alone we spend millions of pounds on paint, so wouldn’t it be nice if we could have the colours named to represent parts of Wales such as sunsets, green meadows, beaches, mountains etc. anything basically that promotes our heritage and culture of rural areas within Wales.

“The creation of a Welsh colour card would be the very first of its kind and a Welsh Website will be created to go hand in hand.

“Naturally, this is a big challenge so the FUW has decided to turn this into a competition and an invitation will be sent to all Young Farmer Association and clubs throughout Wales.”

The winning club will receive a cash prize of £250 and will be presented with the official Welsh Colour Card at the Royal Welsh Show in July.

Team efforts will be encouraged so that any club can submit as many entries as they like.

Closing date for entries will be Monday, July 4,2016.

Mrs Williams added that there is no doubt that such a promotion will not only capture rural Wales in colour but also demonstrate that larger Companies are keen to develop an additional service for the people of Wales by introducing an all Welsh website.

FUW welcomes appointment of Environment and Rural Affairs Cabinet Secretary

The Farmers’ Union of Wales (FUW) has today welcomed the appointment of Mrs Lesley Griffiths as the new Environment and Rural Affairs Cabinet Secretary.

She takes on her new role having been Assembly Member for Wrexham since 2007 and in the last Welsh Government was Minister for Communities and Tackling Poverty.

“Agriculture and rural affairs are key to our economy, and central to addressing and dealing with the major challenges of our generation.

“The FUW looks forward to working closely with the new Government in order to ensure priorities are met for rural Wales and Wales as a whole and we welcome the fact that our call for the appointment of a full cabinet member with responsibility for rural affairs has been heeded ,” said FUW President Glyn Roberts.

“With issues such as climate change and water management dominating agendas such as those listed in the Well-being of Future Generations Act, we are pleased to see Mrs Griffiths has been appointed to fight for the interests of our rural communities – communities for which agriculture is a cornerstone,” he added.

Mr Roberts said the previous call tied in with the FUW’s vision of a Rural Powerhouse for Wales which recognises the central role agriculture and rural areas must play in addressing the challenges of the future, while ensuring the focus does not just fall on the M4 and A55 corridors.

“I have written to Mrs Griffiths to congratulate her on her appointment and have asked for an early meeting in order to discuss those issues which are of concern to farmers and have an impact on all aspects of her portfolio,” he added.

Under the previous Welsh administration the agricultural portfolio was moved between ministers and deputy ministers a number of times following Welsh cabinet reshuffles.

“We have outlined our key concerns for the agricultural industry in our 2016 election manifesto and hope to see the new Environment and Rural Affairs Cabinet Secretary deal with critical issues such as bovine TB and Nitrate Vulnerable Zones as a matter of urgency,” added Mr Roberts.

‘Leaving the EU is not a smart move for agriculture’ says Ceredigion farmer

[caption id="attachment_6388" align="alignleft" width="300"]Moelgolomen farm has been in the family for over 400 years Moelgolomen farm has been in the family for over 400 years[/caption]

Nestled in the Cambrian Mountains of Mid-Wales, just a short drive outside of Aberystwyth, lies Moelgolomen farm.

The organic 750 acre holding is home to Rhodri Lloyd-Williams, his wife Sarah and their three children - six-year old Elen, three-year old Ariana, one-year old Cai, as well as 750 Welsh Mountain ewes and 25 Welsh Black suckler cows.

Helping with the running of the holding are Rhodri’s parents, Simon and Monica, who took the farm over in 1975, which has been in the family for over 400 years.

Rhodri and Sarah set up a box-scheme in December last year in a bid to diversify and to offer the community the chance to reduce food miles and purchase their food direct from the farm.

Lambs for the box scheme are butchered just down the road in Machynlleth before being boxed and delivered fresh direct to their customers.

“We’ve always done home kills of our lambs for ourselves (why would we settle for anything less?!) and over the years we started doing a few more for family, and then for friends and then for friends of friends until before long we had orders coming in from everywhere, which is why we decided to set up welshmountainlamb.com to make it easier for people to order and for customers to see where their lamb is coming from,” said Rhodri.

The family also sell their lambs via Dunbia, Llanybydder, where between 5 and 10 percent of it is sold as organic produce throughout UK supermarkets. The rest, accounting for over 80 percent, is exported to Europe.

Rhodri explains that “for organic lamb to be sold here in the UK the supermarkets want it to weigh in at over 15kg. Because our Welsh Mountain lambs don’t always come in at that weight most of it gets exported to parts of Europe where consumers prefer smaller lambs.”

The Welsh Black cattle are sold as stores at 18 months of age to an organic buyer.

[caption id="attachment_6389" align="alignright" width="300"]On top of the hill: Rhodri Lloyd-Williams shows the DR news crew around the family farm On top of the hill: Rhodri Lloyd-Williams shows the DR news crew around the family farm[/caption]

“We pride ourselves on our ethical and sustainable approach to agriculture and have farmed organically since 1999. We have always looked to farm in a sustainable way creating not only an environment where livestock can thrive but also one that is sympathetic to the environment,” Rhodri said.

Moelgolomen farm has been involved in a number of environmental schemes and is currently in the Glastir Scheme.

In the last few years the family have planted up over 30 acres of woodland as well as an orchard and a few miles of hedgerows to create a variety of habitats for wildlife to thrive.

“We’ve planted tens of thousands of trees in the last 20 or so years. Some in our area of ancient Oak woodland, which we stock excluded in the year 2000 and added to the original Oaks upwards of 20,000 trees including Welsh Oak, Scots Pine, Hazel, Willow, Sweet Chestnut, Holly, Cherry and a number of other native tree species.

“Since we’ve fenced the area off we’ve seen other trees self-seed such as Ash, Rowan, Beech and Birch, to leave a rich and varied woodland teeming with life,” explains Rhodri.

In addition to the woodland Rhodri and his family have also planted a few miles of hedgerows around fields, having double fenced areas to keep the livestock out.

“We now have these wildlife corridors linking large areas of the farm allowing wild animals to travel long distances without having to venture from the sanctuary of the hedge lines,” he added.

The family have also installed a hydro-scheme and solar PV so that most of their electrical needs are generated on farm and the rest is imported from a green energy company so the entire farm is powered by renewable sources.

Speaking about their commitment to renewable energy, Rhodri says: “In 2012 our hydro scheme came online which meant for large periods of the winter (and more often than not most of the summer too) the farmhouse and all the sheds were powered by electricity generated on farm.

[caption id="attachment_6390" align="alignleft" width="300"]It’s a family affair - discussing the EU referendum round the kitchen table are DR's Europe correspondent Anna Gaarslev and cameraman Jan Vinholdt with the lloyd-Williams family It’s a family affair - discussing the EU referendum round the kitchen table are DR's Europe correspondent Anna Gaarslev and cameraman Jan Vinholdt with the Lloyd-Williams family[/caption]

“As we feel so strongly about renewable technology we have subsequently switched our energy suppliers to a renewable energy company so that even when we are enjoying a dry spell our carbon footprint is minimal.”

The farmhouse lies at 600 feet above sea level with the tops of the hills stretching up to 1500 feet on the fell, allowing the stock to have a large area to roam and a great variety in grasses, clovers and herbs which helps create the distinctive taste of the Welsh Mountain lamb, and because they are left to develop naturally on the hills, the animals mature slowly to create that rich flavour and lean meat associated with their lambs.

“All our sheep lamb outside in March and April, and once they’ve left the lambing fields, after a few days they’re free to roam the hills and enjoy the views.”

And while all seems perfectly idyllic, there is something that worries the family - the upcoming EU referendum.

“I feel responsible for Moelgolomen farm - it has been in our family for over 400 years. And whilst we look at all options to be sustainable and profitable, we are just like many other family farms in Wales, reliant on not just the Single Farm Payment but also access to the European market,” said Rhodri.

The family father of three is under no illusion that things would be very different for his business if the UK chose to leave the European Union in June.

“I would almost certainly be worse off. In all honesty, leaving the EU is not going to be a smart move for agriculture and for the economy as a whole.

[caption id="attachment_6391" align="alignright" width="300"]One-year old Cai enjoys a ride with grandpa Simon One-year old Cai enjoys a ride with grandpa Simon[/caption]

“Over 80 percent of my produce gets exported to a market that has access to over 500 million customers - why would I want to put that at risk?

“Those who say we can set up our own trade agreements need to realise that it is not in the interest of the EU to see the UK succeed outside of the European Union and I think they would make it extremely difficult for us to trade with them.

“If it was easy for the UK to access that market after a Brexit - what is there to stop others from leaving as well?

“The thought of putting our family business at risk with the possibility of losing it is just not a chance I want to take.

“The EU is not perfect, that much we know and that’s why we are having this referendum in the first place. People are not happy with the status quo and politicians need to listen.

[caption id="attachment_6392" align="alignleft" width="300"]Head of the farm business Rhodri, his mum Monica and dad Simon, 6 year-old daughter Elen and wife Sarah Head of the farm business Rhodri, his mum Monica and dad Simon, 6 year-old daughter Elen and wife Sarah[/caption]

“But what good could come from walking away from the negotiating table? Let’s do the right thing and keep the conversations open. That way we have a chance of making a change that will affect us positively.”

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Ca parte a parteneriatului nostru cu FUW, cazinoul nostru online Ice Casino lansează o serie de jocuri cu tematică agricolă, unde o parte din încasări vor merge în sprijinul agriculturii.