‘Be adventurous, be brave and try a new cut of PGI Welsh Lamb and Beef’ - that was the message from Farmers’ Union of Wales President Glyn Roberts as the on-going Covid-19 crisis plays havoc with the industry.
With increasing changes to consumer buying behaviour and the Welsh beef and lamb sector suffering from the closure of restaurants and cafes because of the Coronavirus situation, shoppers are encouraged to bring the eating-out experience home.
“These are very strange times and it is difficult for everyone. Our dairy industry is already feeling the brunt of coffee shops and cafes being closed and our beef and lamb sector is not far behind.
“Whilst we have seen an increase in people buying red meat in either supermarkets or from their local butcher shops, the type of meat that has been selling was mainly mince and diced cuts. It’s becoming a problem for carcass balance as the cuts of meat we normally eat in restaurants are not being used.
“I therefore ask our shoppers to be adventurous and brave - bring that eating out experience to your homes. Have a steak night in with some fantastic PGI Welsh beef or try making your own curry with PGI Welsh lamb. There are some great recipes out there, which are easy to follow and even provide a chance to get the whole family involved in making dinner.
“If you have some spare time on your hands whilst you’re in lockdown, why not use that time to cook up a storm, using our fine, sustainably produced Welsh ingredients.”