The Farmers’ Union of Wales is encouraging consumers to get behind Welsh sheep farmers during Love Lamb week (1-7 September) by making Welsh lamb the star of their dinners.
The week provides an excellent opportunity to shine a light on the sustainable farming practices, as well as the exceptional quality and taste of Welsh lamb.
Speaking from his Carmarthenshire sheep and beef farm, FUW President Ian Rickman said: “Farming in Wales has an incredibly positive story to tell. With a focus on our Welsh lamb this week, it is fair to point out that our low-intensity sheep farms tell a very different story compared to production methods in other parts of the world.
“Consumers are conscious of what they consume and how that food has been produced and our Welsh lamb producers can hold their heads high and be proud of the premium product we deliver. We farm with the environment in mind. Research shows that the way we manage our grasslands for example helps to offset carbon emissions by keeping it locked up in the soil.”
Mr Rickman added that by using non-intensive farming methods, animals are reared in tune with the landscapes using natural grass and rainwater.
“80% of Wales’ farmland isn’t suited to growing crops, therefore rearing cattle and sheep is the best way to produce high-quality food from marginal land. Consumers can rest assured that by choosing to make Welsh lamb part of their healthy, balanced diet, they are not just keeping themselves healthy but are also supporting those who look after our environment.
“When we choose to eat local and sustainably produced food we are minimising the environmental impact of importing food from across the globe. We therefore encourage you to make sure Welsh Lamb is the star of your Love Lamb week,” said the Union President.