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FUW Insurance area officer Dylan Evans ,right, clinches the sponsorship deal with Fferm Ffactor winner Malcolm Davies[/caption]
Welsh insurance broker FUW Insurance has decided to sponsor S4C TV agricultural programme “Fferm Ffactor” winner Malcolm Davies from the Llyn Peninsula.
Mr Davies's prize for winning the title was an Isuzu Rodeo Denver 4x4 and FUW Insurance will provide free insurance for the vehicle for one year.
FUW Insurance West Caernarfonshire area officer Dylan Evans said: "We are pleased to be associated with Malcolm's wonderful achievement in winning the Fferm Ffactor title.
"Sponsoring the insurance on his new vehicle gives us the chance to show that we can offer competitive insurance rates for all rural-based businesses.
"FUW Insurance is supported by a panel of specialist agriculture and commercial insurance companies and our field force of 30 area officers and two regional managers work closely with farmers to make sure they have the cover needed to protect their businesses.
"Our staff understand the needs of the rural community and will be there when needed to give all our rural business customers a professional, locally-based service."
Malcolm, a 38-year-old dairy farmer, of Dinas, near Pwllheli, beat off the challenges of Aled Roberts, of Llanrhaeadr ym Mochnant, and Sam Carey of Rhoshill, Pembrokeshire, in what was dubbed the closest final in the history of the Fferm Ffactor series.
He said his prize of a new pick-up was a dream come true. "The 4.x4 Isuzu Rodeo Denver couldn’t have arrived at a better time as our old pick-up had packed up.”