The Scarlets rugby region and the Farmers' Union of Wales teamed up at the Royal Welsh Show today to highlight the nutritional benefits of milk for young sportspeople.
During a visit to the union's pavilion alongside the main ring a group of Scarlets sampled a variety of milk dinks produced in Pembrokeshire by family-run company Trioni Ltd and supplied by team sponsor Daioni.
"The drinks are low in sugar and fat and are free from preservatives and artificial colours," said FUW member Laurence Harris, the farmer behind the Trioni brand.
The players' group was led by Scarlets attack coach Mark Jones - who was brought up nearby in Builth Wells - and included new signings Gareth Owen and Kristian Phillips plus newly-appointed Scarlets captain Rob McCusker and players Tavis Knoyle, Peter Edwards, Gareth Davies, Emyr Phillips, Dan Newton and Aled Davies.
Daioni, which is produced in Pembrokeshire by family-run company Trioni Ltd, has re-styled its branding and signed a sponsorship deal with The Scarlets.
"Daioni is a healthy and nutritional alternative to fizzy drinks so we are delighted to help the Scarlets spread the healthy living message," said FUW president Emyr Jones.
"Daioni has several top sporting organisations and clubs among its fans including the Welsh Rugby Union, and Chelsea, West Ham and Tottenham Hotspur football clubs.
"With an increasing amount of research into milk as a recovery and re-hydration aid for athletes, there is a growing body of evidence suggesting milk may be just as effective in these areas as some sports drinks."