Farmers asked to support £1 million ‘milk your moments’ campaign

Earlier this month, a one million pound industry-led “Milk Your Moments” dairy campaign was launched to promote the UK dairy industry and increase milk sales by encouraging people to share their moments of catching up with friends over a virtual coffee or dropping milk off for a family member.

The campaign is funded by AHDB, Dairy UK and the devolved Governments.The campaign will be available on social media, digital platforms and television and the campaign has teamed up with mental health charity Mind.

Farmers wishing to get involved can find more information and resources to use here.