The Farmers' Union of Wales today backed the National Sheep Association's (NSA) call for the immediate removal of images of a lamb chop placed in the bottom of a urinal shown in a new Food Standards Agency awareness campaign.
"The campaign encourages consumers to look for the food hygiene rating of restaurants and food outlets but, like the NSA, we are appalled that lamb has been singled out to portray such a negative and extreme message," said FUW president Emyr Jones.
“It is plain idiocy that the repercussions of such an advertisement were not spotted by the FSA. It’s little wonder that criminals were able to pass off horse meat as beef under the FSA’s noses if they were too busy dreaming up inflammatory and misleading messages like this.”
The union has contacted the FSA demanding that they remove the images from all public places with immediate effect.
“If premises have standards of hygiene which are akin to food being served in urinals then the FSA should deal with them,” added Mr Jones.
“Launching a publically-funded campaign like this and associating a top quality product with standards of hygiene which should result in premises being closed down is absolute madness and a disgrace.”